PLASTORIA
Corporate gifting.
Our professional distributor network brings high-end accessories into seasonal gifting, reward and recognition, and loyalty programmes.
The company
Built on trust. Looking ahead.
Founded in Brussels in 1935, Plastoria is a leading name in high-end corporate gifting. Design, brand expertise and exceptional service sit alongside a continuing drive to innovate, from product development to the digital solutions that support our partners.
Design at the heart
Every collection begins with the brand.
Our designers explore the identity, positioning and creative language of each brand we work with. They translate that understanding into distinctive accessories, connecting materials, colours and details across a coherent collection.
From the first sketch to development and production, creative ambition meets the expertise to bring each piece to life. We work under licence and develop bespoke collections for brands and companies.
From an idea to a collection
Creative ambition. Practical expertise.
Our teams connect the creative and technical decisions that make a collection work, from its first direction to its place in the market.
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01
Understand
Explore the brand’s identity, positioning, audience and intended market.
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02
Design
Connect forms, materials and details across a distinctive product or collection.
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03
Develop & make
Refine prototypes and product specifications, then coordinate manufacturing and quality.
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04
Bring to market
Connect the collection, distribution and digital support around the needs of each partnership.
Production & operations
Care, from development to delivery.
Materials, construction and finishing are considered together. Our product development and production expertise connects the intent of a design with the practical requirements of quality, manufacturing and delivery.
Clients trust us to look after the details. From volume orders with tight deadlines to complex programmes across borders, our teams coordinate stock, preparation and logistics with care and precision.
Looking ahead means continually improving the way we support our partners. Web and mobile applications, tailored reseller websites and digital marketing services bring our expertise into an increasingly connected, omnichannel world.
Distribution
Two networks. One understanding of the brand.
Our distributors offer our products in more than 135 countries on all continents. Each network serves its market with an approach that respects the brands we represent.
DISTRI-BRANDS
Retail distribution.
Our sister company develops retail distribution through stores, travel retail and online channels, shaped by each brand’s positioning.
Our history
Three generations. A continuing drive to create.
Since 1935, three generations of the Wajs family have shaped Plastoria, developing its expertise in accessories, brand partnerships and international distribution.
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1935
First generation: Jacques Wajs establishes a leather goods workshop.
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1958
The business adopts the Plastoria name.
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1965
Entry into corporate gifting.
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1972
Second generation: Michel Wajs joins, later followed by Hélène, focused on product development.
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1981
First licensing agreement, with Balmain.
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1983
First writing instrument collections.
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1993
CERRUTI 1881 licensing agreement.
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2006
Third generation: Lionel Wajs joins.
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2010
Chloé Wajs joins and takes over the design department.
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2012
Retail and corporate gifting activities are separated, supporting DISTRI-BRANDS’ development.
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2013
Gift card and dropshipping services launch.
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2015
HUGO BOSS licensing agreement.
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2021
FESTINA licence for writing instruments and small leather goods.
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Today
Plastoria is an official licensee for international brands and part of the MAPLA GROUP, serving corporate gifting through its own distributor network and wholesale retail through DISTRI-BRANDS.
For distributors
Bring our collections to your customers.
Tell us about your business and the markets you serve. Our team will help you explore the collection and the services behind it.
Apply for a trade account →For brands & companies
Let’s develop something distinctive.
From a licensed collection to a bespoke project, talk to us about your brand, your ambitions and the products you want to create.
Discuss your project →
Considered design. Responsible development.
Explore our commitments →